What is the HREFLang Language Element?

The HREFLang element simply tells Search Engines to consider all of the pages listed in the HREFLang element as alternate versions of each other.

For example if you have a product page that is in English and has a global page but also has pages targeting the US, UK and Australia and other than price, dimensions and telephone number the content is nearly the same Google may view these pages as duplicates.

Below is an example of how the HREFLang Meta tag may look for this site on all of the country version pages:

Alternatively a site may choose to use a HREFLang XML Site map and the following is an example of how the HREFLang XML Site Map would look for the site.


Check out the rest of our HREFLang FAQ for any other questions you may have.

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