How can I implement a HREFLang Element?

The HREFLang functionality can be implemented either as a meta tag placed in the section of the site or as a XML site map.  The meta element is best for sites with only a few language versions as it reduces the number of rows of code that are required on the page. Using the meta element also requires the addition of logic to your page templates to map to the local alternative pages.

For sites that are numerous language versions and/or don’t have the ability to build the logic to add the meta elements the XML site map method is the easy way to go.

Each page needs to be mapped to its language alternative that is where the problem start. There are hundreds of possible problems but the following are the most common and the main reason for Google’s latest batch of error notices.

The meta element is best for sites with only a few language versions as it reduces the number of rows of code that are required on the page. Using the meta element also requires the addition of logic to your page templates to map to the local alternative pages.


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